What truly captivates me about Netflix's marketing is their fearless drive to push boundaries. As the creative lead on their Kids & Family campaigns, I partnered with them to bring a fresh perspective across diverse titles and campaigns. We kicked off with innovative social strategies and expanded the impact to OOH, Experiential, and more.

My role was all about shaping strategic roadmaps and amplifying creative potential. I led a talented team of producers, animators, editors, designers, copywriters, and strategists from day one to final asset delivery. Together, we didn’t just match the volume of work needed—we produced culturally relevant, breakthrough creative that set new standards.

Agency: Known

Role: Creative lead. Crafting our campaign narrative, ideating on bespoke content across Netflix Family social accounts, project management, production, art direction across deliverables. Client’s creative point of contact.