In my role as Creative Lead for the TIDAL Social AOR account, I've been at the helm of a dynamic team, driving the creation of “always-on” organic content and launching new product features like LIVE.

My role is a dynamic blend of art direction, strategic oversight, copywriting finesse, ideation curation, and hands-on community management. Crafting an authentic voice that deeply resonates, we've seamlessly woven captivating narratives, reflecting the brand's essence while maintaining an engaging tone. The outcome? A thriving engagement ecosystem and a growing community of devoted followers.