I worked on Hulu’s latest brand campaign for Live TV, starring NBA All-Star, Jimmy Butler, aptly named, “Jimmy Butler’s Butler”.
Agency: Known.
Role: Creative development and pitching Geoffrey from “The Fresh Prince of Bel Air” for the role of The Butler. (A true lightbulb moment!)
Press: LLB, RoastBrief
We partnered with Hulu’s Multicultural marketing team to help them bring their Huluween Horror Challenge featuring Tiffany “New York” Pollard to the masses. In addition to the longform video below, we also created 6 bespoke cutdowns highlighting the funniest moments, diverse characters and scariest films. Earning 2.4MM impressions.
For the Pam & Tommy Original series, we created organic video teasers to drive audience engagement and build on momentum of the series mid-season.