As part of a 360-campaign for The YES Network, I led the social team in creating organic posts and thoughtfully targeted paid ads. This methodical approach fostered engaging conversations and drove notable conversions, contributing to a significant upsurge in app downloads.

Given the success of that work, YES reached out for help with a historic announcement: Aaron Judge's re-signing with the Yankees. Entrusted with swift ideation, I crafted the winning idea that caught the industry's eye. The results? The campaign has racked up more than 1 million impressions on-air and online across the YES app, YESNetwork.com, Facebook, Instagram, YouTube, Twitter and TikTok. The cherry on top?

The YES Network earned a coveted New York Emmy® Nomination.